The WWE launch their own NFTs platform as a way to monetise the “future of entertainment”. The company enters into an agreement with Long Live Entertainment, a blockchain-focused content studio which will work in tandem with the wrestling giant. How are other companies trying to ensure their IP doesn´t get lost on this new wave? ٨

The “wwe network on peacock” is an NFT platform that was released by the WWE. The platform allows players to create their own wrestling show and sell it on a marketplace.

WWE Launch its Own Moonsault NFT Platform

WWE, the world’s most popular entertainment brand, is developing an official marketplace for its planned NFT ventures. Stephanie McMahon, the company’s Chief Brand Officer and wife of famed wrestler Triple H, introduced the platform, dubbed ‘WWE Moonsault,’ during a recent conference at Austin’s SXSW festival. 

WWE Moonsault will be a place where fans can talk about their favorite WWE performers, get unique material from premium live events every month, and learn about new collectable NFTs. The official WWE Universe Discord community will be housed there as well.

The platform’s official debut date has yet to be revealed, but it is expected to go online ahead of the franchise’s major event, ‘WrestleMania 38,’ which takes place on April 2nd-3rd. Those who are interested might join an email list to get further information about the launch.

The new digital space is a result of WWE’s multi-year partnership with Fox’s Blockchain Creative Labs, which began in October 2021: “This new partnership allows us to deepen our relationship with Fox, as we continue to explore new and creative ways to engage our passionate fanbase,” says Scott Zanghellini, Senior Vice President of Revenue Strategy and Development.

Last year, the carnage-filled franchise made its NFT debut with the release of an Undertaker NFT collection to commemorate ‘WrestleMania 37.’ The WWE subsequently produced a John Cena NFT collection to celebrate its annual SummerSlam event before inking a collaboration with Blockchain creative Labs. 

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