Vice, the media company known for its groundbreaking documentaries and edgy content has launched a new virtual world on Decentraland. Viceverse is an immersive collaboration space where teams can collaborate, brainstorm, co-create or just kill time in VR with their friends.
The “shared office space” is a new feature that will be available in Decentraland. It is a virtual working hub where users can share their workspace with other users.
Vice has partnered up with Bjarke Angels Group (BAG) architects to establish a virtual HQ in the Decentraland metaverse, bringing the worlds of architecture, online media, and Web3 together. Viceverse will be the name of the new digital structure, which will act as the innovation center for Virtue, the company’s creative culture agency.
Viceverse, in addition to its innovation lab-like capabilities, will basically serve as a new virtual office for Virtue, allowing the corporate arm to explore new ways to engage with its portfolio of high-profile customers, which includes Coca-Cola and Beats by Dre, according to Vice.
The design for Viceverse by BAGS is one-of-a-kind, since it revolves on a ‘parametric wayfinding tunnel’ buried inside a bigger cube-shaped façade. To begin, the structure will include two storeys, one of which will be hidden, as well as an NFT gallery and a variety of additional interactive and useful rooms. Another 10 stories will be added to the project as it progresses, as well as ongoing modifications to each level.
“It’s not about simply going in there and planting a flag,” Vice’s creative director Morten Grubak said. “We wanted to do it in style with aesthetics and concepts while producing, so we partnered up with BIG.” It seemed only natural to create a place for ourselves where customers and partners could dip their toes in the water without committing to a large-scale campaign. That is why we established an office.”
Viceverse will also feature dedicated areas for experimentation with DAOs and Web3 technology, which aligns with Virtue’s new co-president Chris Garbutt’s desire to grow the virtual world indefinitely.
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