Epic Games, the developer of Fortnite Battle Royale partnered with Universal Music Group to create a new digital collectible token – Curio. This is not the first time that entertainment has been combined with blockchain technology and will likely be only one of many in 2018 as other industries begin to explore what this emerging technology can do for them and their bottom line.

Universal Music Group Enters Epic Partnership with Curio NFT

Universal, the world’s largest music company, has partnered with the Curio platform to develop a new line of collectibles. The grand collaboration will distribute NFTs based on Universal’s extensive star roster as part of their agreement.

Universal’s top brass have seen great promise in Web3 and NFT, and view it as a chance to add an interactive aspect to its portfolio while also creating an altogether new income source for the company. To do so, they’ll develop a number of NFT-backed digital solutions to help their artists.

As a consequence, Curio will immediately begin working on their first collection, with UK-based singer/songwriter Calum Scott releasing his first NFTs on the platform in March. As a result, music fans will be able to interact with their favorite musicians on a never-before-seen level.

We’re thrilled to announce our collaboration with @UMG on behalf of its record companies and artists!

This groundbreaking agreement is only the beginning for entertainment/music NFTs.

NFTs are one of the most innovative new methods to offer your top 10% of fans access, prestige, and so much more. pic.twitter.com/kLay9i3tsD

February 17, 2022 — Curio (@CurioNFT)

Universal has found a number of places where blockchain technology may be used in recent months. Last December, the music production firm unveiled Kingshi, a constructed BAYC NFT band, as well as a partnership with Genies, a cutting-edge avatar company. As a consequence, Universal is spending heavily in the growing technology, confident in its widespread use in the future.