Vaynerchuck is a social media entrepreneur known for his “unfiltered” style of speaking. He has built an impressive following and brand with over 3 million Twitter followers, 653 Instagram followers, and millions of YouTube subscribers. In this piece we’ll give you everything you need to know about Vaynerchuk’s partnership with Mattel Inc., including what the new venture entails, how it will work in practice, why it could be significant…

Gary Vaynerchuk is a serial entrepreneur and the CEO of VaynerMedia. He’s also an investor, author, public speaker, and philanthropist. Gary has partnered up with Toymaker Mattel to create a new line of toys that are inspired by his life story.

Team Vaynerchuk Partners up with Toymaker Mattel

The non-fungible universe has once again blurred the barriers between virtual and real life. Mattel, the legendary toy company, collaborated with team Vaynerchuk to produce a deck of fully playable VeeFriends UNO cards.

The VeeFriends world is represented by 17 eye-catching images in this very valuable edition of the traditional card game. Classic characters such as Charming Cheetah, Resourceful Robin, and, of course, Gary Bee, the rarest of all the cards. Each pack contains a single beautiful “foil” card for purebred collectors to appreciate in addition to the cartoon-adorned playing cards.

On December 17, “Mattel Creations” released the Uno x VeeFriends cards for $25 each set. As a result, they were quickly sold out. Any chance of getting a deck now has to be found on the secondary market or, in the case of the fortunate, beneath the Christmas tree.

This is incredible. https://t.co/XDnkT8oKiR Today’s price was $25, and it sold out in less than an hour, resulting in a giant flip life photo. twitter.com/oF1ntd25Ti

December 18, 2021 — Gary Vaynerchuk (@garyvee)

Each deck is a genuine “ultra-rare” physical version of the game that has been authenticated. As a result, the “Professional Sports Authenticator,” the world’s foremost authority on rare items, is undergoing accreditation. A new UNO rule was developed as a consequence of the recent addition to the VeeFriends world. Designed specifically to feed the social media beast. As a result, everybody who draws the “wild squirrel sharing card” is required to snap a picture with it and post it online.

 

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