A limited edition dress by Paco Rabanne will be available in digital form.

Selfridges Launch Landmark Paco Rabanne Dress NFTs

Selfridges, a high-end British department store, is set to introduce a Paco Rabanne dress line in the style of NFTs. The NFTs will be offered as part of a new display at the company’s flagship Oxford Circus shop, marking the first time the NFTs have been sold in a real location.

From January 28th, the NFT dresses will be available in the London shop and online, with prices ranging from £2000 to over £100,000. There will be twelve distinct dress designs available, some of which are from Rabanne’s unwearable collection, and each design will include 56 NFTs for sale.

Despite their lack of physical wearability, owners will be able to use their NFT dresses to style their virtual avatars, a feature that will be supported across numerous metaverse platforms. However, some clients will get a physical reproduction of their NFT dress upon purchase, while others will be offered the option to fly to Paris to have a fitted replica of their NFT dress produced.

Throughout the show, a total of 1,800 NFTs are planned to be dropped, with the remaining NFTs being rare pieces by Victor Vasarely, Rabanne’s inspiration and the patriarch of optical art. The exhibition’s proceeds will also benefit the Fondation Vasarely Museum in Aix-en-Provence, which preserves and maintains the artist’s works.

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