L.O.L. Surprise! is the world’s largest retail collection of non-fungible tokens (NFTs), which are digital assets that cannot be replicated or destroyed, and can be traded between players in games like CryptoKitties and Magic: The Gathering Arena
L.O.L. Surprise! has launched the largest retail NFT collection in history, with over 20 new dolls. The company is hoping to continue the success of its first launch, which sold out within minutes.
MGA Entertainment is creating an NFT collection to go along with their L.O.L. Surprise! in-store sales. trading cards of a brand The release is in collaboration with Ionic, an NFT business with whom the toymaker established an agreement in October. The event is being billed as “the biggest retail NFT launch in history” by the multibillion-dollar toy company.
Ten million packs of L.O.L Surprise! trading cards will be distributed globally, including Walmart, Walgreens, and Target in the United States. Each pack will have its own unique QR code that, when scanned, will provide physical trading card owners with immediate digital trading cards, tokens, NFTs, or a digital duplicate of their physical collection. On Polygon’s layer 2 blockchain, the NFT collection will be accessible.
With over $25 billion in retail sales, the brand is already one of the fastest growing toy doll companies in the globe. The introduction of L.O.L Surprise! NFTs will provide new ways for fans to connect with the brand, as well as additional chances for the brand to communicate with the digital world.
Because the L.O.L. Surprise! fan base is quite young, MGA Entertainment and Ionic will collaborate on steps to create a secure digital environment for its consumers. To accomplish this, a highly secure system will be implemented, as well as mechanisms to discourage users from overspending.
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