With the recent increase in popularity of augmented reality, we’re seeing a new type of marketing taking shape. Brands are investing heavily into AR and NFTs to create immersive experiences that can be tailored for their target audiences. These examples offer some insight on how this technology will continue to change advertising as well as other industries such as education and healthcare.

Augmented Reality (AR) is a technology that allows you to seamlessly layer digital content on top of the real world. It is changing the face of marketing and how companies are able to deliver their message.

How Augmented Reality & NFTs are Changing the Face of Marketing

The enthusiasm has been apparent since multi-million dollar purchases of works by Grimes and Beeple sparked a tidal wave of public interest in NFTs in 2021. Since then, NFTs have found their way into the art world, as well as gaming, digital collectibles, and other fields. Despite the fact that the NFT industry is estimated to be valued more than $27 billion, there is still one key area of contention: 

What exactly do they do? In other words, what are they for? Why can’t I just save this JPEG to my computer’s desktop? What exactly is the big deal? 

NFTs & Physical Tangibility

I’d like to respectfully submit that most of this debate stems from cognitive dissonance. We now spend a significant portion of our time online. We work, play, socialize, pay our taxes, fall in love, and so much more online. Despite this, there is still a significant divide between what is virtual and what is “real.” 

Simply said, the majority of today’s NFT assets live nearly entirely inside the metaverse; physical assets remain, well, physical. Take, for example, NFT wearables. While some individuals are ready to spend thousands of dollars for a fashionable pair of digital shoes, the majority of us laugh at the idea of pricey virtual clothes, for better or worse.

To boost the use and acceptance of non-fungible token technology, we must make NFTs more palpable for the majority of people. Making them more practical is one approach to do this. And, you may wonder, how are we going to do it? With augmented reality, the possibilities are endless (AR). 

AR and NFTs bridge the gap between the physical and virtual worlds.

Many people imagine a totally immersive, three-dimensional realm when they conceive of the so-called “metaverse.” The fact, on the other hand, is that the metaverse isn’t a distinct location (physical or digital). Rather, it’s the moment at which we spend more time online than out. Many of us, by this definition, already live in the metaverse – we are creatures who exist in both physical and digital places at the same time. 

AR is the ideal vehicle for pushing NFT technology into the cultural and commercial mainstream since it precisely mirrors this sort of half-digital, half-physical style of interacting in the world. To put it another way, we can bridge the gap between the actual world and Web3 by merging AR and NFTs. 

Using AR and NFTs to Improve Physical Goods

Take, for example, physical wearables with augmented reality capabilities.

When you were a youngster, you could have thought that the fantastic new sneakers you’d just purchased had wings on the sides that allowed you to fly, or that flames would shoot out the rear as you raced. 

NFTs and AR can work together to achieve this: Let’s say a company like Nike produces NFTs that offer your footwear unique characteristics when seen in augmented reality. The NFT might enhance your shoes with an AR filter that generates simulated flames while you do your daily jog, just as you envisioned as a child. You can sell the NFT to someone else if you become tired with it. 

Just think about AR cosmetics. What if Kylie Jenner’s next beauty collection includes a series of AR filters, including virtual lip fillers, eye colors, hairstyles, jewelry, and more? If you purchase one, you may ‘wear’ it for as long as you want in your Instagram and TikTok postings, and then sell it when you grow tired, much like your Nike flames. 

NFTs and AR Can Help People Express Theirself in a More Ethical and Accessible Way

The creative diversity that AR delivers without harming the environment is the beauty of all of these sorts of AR-enhanced goods. 

Rather of purchasing many variants of the same physical object (e.g., six different colored shirts, four pairs of shoes, or seven various eye cosmetics palettes), you may just purchase NFTs that enable you to modify the look of your possessions via AR.

You may have an endless wardrobe of colors, films, and pictures that you can alter in real-time since AR has absolutely no detrimental influence on the environment. Imagine going down the street and being able to alter your clothes in real time depending on your emotions, your surroundings, the weather, and the time of day or night.

The possibilities go well beyond just changing our looks. The potential for combining AR with NFTs to improve the experience of music, art, automobiles, and houses are almost unlimited. While prominent companies may have been among the first to introduce the combination of AR and NFTs to the general, these tools aren’t limited to them; independent producers in any industry may utilize AR and NFTs to improve their work. Rannel Ngumuya, a Malawian-born artist, uses NFTs to produce T-shirts that are improved with an AR aspect. 


How-Augmented-Reality-NFTs-are-Changing-the-Face-ofWith AR augmentation, Rannel Ngumuya’s tokenized T-shirt graphics come to life.


The Conclusion is this: AR is the tool that will bridge the gap between the traditional creator economy and Web3 – and NFTs are the key. Together, these two technologies are enabling entirely new kinds of creativity, branding collaborations, and much more. As more and more people spend their time in online spaces, these creations will bring entirely new audiences into Web3 – to stay.


Augmented reality is a technology that will change the way we see the world. It is already used in marketing and advertising, but it’s not limited to that field. Augmented reality examples 2020 show how this technology will impact our everyday lives. Reference: augmented reality examples 2020.

Frequently Asked Questions

How is augmented reality made?

A: Augmented reality films are created by projecting computer generated images onto a camera. When this is done, the virtual objects become 3D projections that appear to be part of the real world.

How does augmented reality work on phone?

A: Augmented reality is a computer-generated experience of a real-world environment which your devices camera and processor combine to create an image or lay over the physical world. There are several different types of augmented realities, each with their own benefits and drawbacks.

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