The Flower Girls, a collection of female-led NFTs that features six individual artists and creators on the team. With their new partner Dolphin Entertainment, they are now working to create an ecosystem for all things related to blockchain gaming.
NFTs, or Non-fungible tokens, are digital assets that can represent unique items in a game. They are not fungible, meaning they cannot be interchanged with each other. NFTs have been used for many purposes including art and collectibles. Dolphin Entertainment has partnered with the female-led crypto company The Flower Girls to create a new collection of collectibles called “The Flower Girls Collection.”
This article first appeared on Variety.
The Flower Girls, a fine art female-led non-fungible tokens, has formed a strategic relationship with Dolphin Entertainment, an entertainment marketing and premium content creation firm. Varvara Alay, a renowned artist, has 10,000 one-of-a-kind paintings in the NFT collection.
The Flower Girls, who debuted in December 2021, have already topped $15 million in sales in only a few months. It will provide 20% of revenues from both main and secondary NFT sales to various children’s organizations. In February, Dolphin Entertainment contributed over $400,000 to children’s organizations, including $200,000 to St. Jude Children’s Research Hospital, a customer on the company’s list. The Flower Girls also donate 5% of their revenues to the collection of children’s NFT art, thinking that this helps to foster the future generation of artists.
Dolphin will use its full network of top marketing and promotional firms to enhance The Flower Girls’ philanthropic endeavors, as well as improve community benefits and boost value for its holders, as part of the relationship. Dolphin will also assist with the discovery of brand expansion potential in all lifestyle and entertainment verticals, including scripted and unscripted television series, internet and traditional publishing, consumer items, music, gaming, and events.
“We are ecstatic to see this initiative grow even further with Dolphin, who is opening new doors and unlocking a new spectrum of advantages for our community members,” Alay stated. “Dolphins’ long history of working with children and continued support of children’s charities throughout the world perfectly aligns with our goal, and we look forward to expanding those activities that champion our children around the world.”
Reese Witherspoon, Gwyneth Paltrow, Eva Longoria, Brie Larson, America Ferrara, Jimmy Connors, Time President Keith Grossman, Snoop Dogg, Thalia, Brooklyn Beckham, and Gary Vaynerchuk are among the Flower Girls’ NFT holders. Bill O’Dowd, an Emmy-winning producer and the company’s CEO, created Dolphin in 1996. The public relations and marketing agency 42West, the leisure and hospitality public relations and marketing services company The Door, and the music industry public relations firm Shore Fire Media are all subsidiaries of Dolphin.
“First and foremost, the Flower Girls collection is wonderful artwork. But there’s a lot more to it than that. “It’s an art-loving community that cares about children and the organizations that help them,” said Bill O’Dowd, CEO of Dolphin and a member of the United Way Worldwide executive council. “This is the quickest and most straightforward collaboration we’ve ever formed.” We’re ecstatic to be working with Varvara, Konstantin, Jem, Joseph, and the rest of the Flower Girls’ fantastic staff and community. We’re excited to put all of our efforts towards growing this brand and, as a result, increasing the number of children we can aid via our numerous projects. The Flower Girls will have access to both traditional and expanded Dolphin services, as well as being one of the first clients for WCIP (pronounced We Come In Peace), Dolphin’s newly announced Web3 marketing, consulting, and communications agency, which is made up of executives from all six of Dolphin’s wholly-owned subsidiaries.
“To be able to work with an outstanding team of creatives and marketing firms is exhilarating,” said Flower Girls co-founder Konstantin Elin, “but to do so in conjunction with a group that shares our similar ideals is simply extraordinary.”
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