Singles Day, the Chinese equivalent to Black Friday, is widely celebrated in China. In 2018, Denim Maestro Wrangler Joins Leon Bridges for Anniversary NFT Drop was created on Singles Day by one of the biggest online stores selling fashion goods: JD.com with help from DApp development platform OmiseGO and game studio 10tons Ltd., which also built this year’s global sensation PUBG .

Denim Maestro Wrangler Joins Leon Bridges for Anniversary NFT Drop

Wrangler, the purveyor of quality jeanswear, has revealed huge ambitions to enter the metaverse, beginning with an NFT line in collaboration with award-winning soul singer Leon Bridges.

The legendary apparel manufacturer has introduced the “Mr. Wrangler” series of NFTs to commemorate 75 years of denim-themed endeavors. A revolutionary collection of digital assets that exist in the real world, on the blockchain, and in the metaverse at the same time. Each NFT includes an animated representation of Leon Bridges’ trademark Wrangler outfit doing one of his characteristic dancing movements.

Two fashion icons. Creating new paths.

Embark on a journey into the Wranglerverse.

NFTs will be available on February 22nd at https://t.co/h33i3QvgoH pic.twitter.com/tVC1XIB1kQ

— LTD.INC gm (@ltdinc official), LTD.INC gm (@ltdinc official), LTD.INC gm (@ 16 February 2022

Overall, 75 copies of Wrangler’s first ever NFT drop are available, each offering a variety of world-spanning advantages. Bidders who place the highest price will get a digitally animated NFT, a VIP access to IRL events, and a beautiful Decentraland wearable. These NFTs are now offered via the LTD.INC platform in an auction that ends on March 2 at 4 p.m. UTC.

The second part of the series will be released later by Wrangler. This is a one-of-a-kind reproduction of Leon Bridges’ Wrangler suit that is available as a physical item, a digital NFT, and a metaverse wearable. Fans will, however, have to wait until September 2022 to get it.

Make a bid >> Here

Learn more about the drop >> Here