The sandbox is a game with no end, and it’s one of the most popular games in Korea. In this article, we dive into why the sandbox has captivated so many players who spend hours upon hours lost in its world. We also explore how Cube Entertainment moves beyond gaming to create content that resonates globally while still staying true to their local audience.

Cube Entertainment and The Sandbox are bringing K-Culture to the Metaverse. Cube Entertainment, a company that has been around for over 10 years, is now looking to launch their own virtual reality game.

Cube Entertainment & The Sandbox Bring K-Culture to the Metaverse

The Sandbox, a voxel-based parallel civilisation, has teamed up with Cube Entertainment to offer some K-Culture related fun to the metaverse. They will create a whole Korean themed area in the virtual world as a result of their partnership.

Cube Entertainment plans to turn large swaths of Sandbox real-estate into a gigantic Korean city in the future, working with a variety of Korean companies and brands. As a result, fans can anticipate a plethora of K-Culture-themed metaverse experiences.

🤝🇰🇷 We’ve partnered with @cubeunited to disseminate K-Culture throughout the world by managing a virtual environment and generating digital assets in the #Metaverse, all while launching “Anicube”!

Read more about this interesting project!

March 2, 2022 — The Sandbox (@TheSandboxGame)

Numerous people associate Korean culture with K-Pop and its many internationally popular stars. Cube, on the other hand, wants to alter that by bringing more parts of Korean life to The Sandbox. As a result, metaverse explorers will be able to use the blockchain medium to traverse a virtual world of architecture, entertainment, and conventional experiences.

The move comes after Animoca Brands, which owns The Sandbox, and Cube Entertainment formed a joint venture. This project, dubbed “Anicube,” is a thorough plan to celebrate all things Korean in the Web3 environment. As a consequence, fans should anticipate a hallmark land sale with a slew of NFTs to follow suit.


Cube Entertainment is a company that is bringing K-Culture to the Metaverse. They are creating a virtual shop where you can purchase items from your favorite Korean celebrities. The Sandbox is a platform that allows users to create their own worlds and games in the Metaverse. Reference: cube entertainment shop.

Frequently Asked Questions

Is Cube Entertainment under Bighit?

A: Cube Entertainment is under Bighit.

Is Cube under JYP?

A: Yes. Cube is a sub-label under JYP Entertainment, which also includes such labels as Wonder Girls and 2PM.

What K-pop groups are under Cube?

A: Cube is a entertainment company that produces many different K-pop groups like Boyfriend, Monsta X, and iKon.

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