Universal Music Group and Billboard have partnered to launch the first ever digital collectible on the blockchain powered by Chartstars, Billboard’s new artist-focused marketing platform. The collection is open for purchase via NFTs with upcoming release dates set in late June of 2019.

Music NFTs are a new type of digital asset that can be used to purchase music, merchandise, and other items. The Billboard and Universal Team Up to Launch ChartStars NFT Collection which is a digital collection featuring the top 100 songs across all genres.

Billboard and Universal Team Up to Launch ChartStars NFT Collection

Billboard has teamed up with fellow music industry powerhouse Universal Music Group (UMG) to develop the ‘ChartStars’ NFT collection. The collection will be curated in collaboration with NFT platform Unblocked and will be hosted on the Flow blockchain. 

Each ChartStars NFT will be themed after a certain artist’s success on the Billboard Charts and will include graphics and licensed video clips. They’ll also include gamified elements, such as leaderboards that show who the best collectors are, and unique rewards like entry to live Billboard events that can be earned via different tasks.

The newly formed alliance has yet to set a particular date for the collection’s publication, although May 2022 is widely expected to be the month. To reach UMG’s and Billboard’s crypto-unaware audiences, the collection is likely to support credit card sales. 

“By leveraging its renowned charts for these fascinating digital collectibles, Billboard is providing a ground-breaking new approach for artists and fans to commemorate unique milestones and cultural events,” said Michael Nash, UMG’s senior vice president of digital strategy.

Billboard recently partnered with World of Women to develop a three-piece, A-list-infused magazine cover NFT collection, while UMG partnered with NFT platform Snowcrash only a few weeks ago. 

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