The Belgian football club, Anderlecht has become the first sports team in Europe to incorporate blockchain technology into their business model. The project is called “A-chain” and will use a custom built NFT game as an advertising platform for supporters.

The “football nfts” is a form of digital asset, which can be used in the same way as traditional assets. It is an investment vehicle that allows the owner to benefit from the economic success of their club without having to own any shares. This means that it has been adopted by many football clubs around the world, including Belgian football club Incorporate NFT Tech into Business Model.

Belgian Football Club Incorporate NFT Tech into Business Model

As the use of NFTs expands across sectors, it’s no surprise that the digital asset has begun to gain traction in a variety of athletic scenarios, none more so than the most lucrative of them all, football. The building of the Etihad stadium in the metaverse, the signing of a sponsorship contract between Tezos and Manchester United, and the auctioning of the Premier League NFT license are all 2022 events that may easily back up this thesis.

As exciting as such endeavors are, the most recent meeting of the Web3 and football worlds, which sees professional Belgian football club KMSK Deinze form a strategic partnership with global GameFi platform Digital Entertainment Asset (DEA), is arguably the most revolutionary of them all, as it is the first time a professional sporting entity has incorporated blockchain technology into the fundamentals of its business model. 

DEA intends to sponsor KMSK Deinze for the next season and to collaborate with the club to develop comprehensive Web3 projects for the club’s immediate and long-term development. Purchases of NFTs, digital assets, and game goods will be made via the DEA’s PlayMining gaming platform. The club will also start participating as a gaming guild in DEA’s play-to-earn games, where money will be earned by investing in and arranging NFTs for P2E games.

Web3’s future initiatives will include the creation of an economic ecosystem based on Watch-to-Earn and fan tokens, as well as the implementation of a program in which supporters invest their earnings from P2E games on DEA’s platform back into club-related consumption, furthering the club’s economic revitalization.

“The city of Deinze, headed by Mayor Jan Vermeulen, has been working on different initiatives to reinvigorate the city,” Hiroyuki Ono, vice chairman of the KMSK Deinze board, said of the first-of-its-kind agreement. We intended to unlock the potential of football by following the most cutting-edge trend of the moment when we thought about contributing to the community via football as a member of the community. We agreed with DEA’s objective, which encourages social involvement via GameFi. We are excited to collaborate with Mr. Yoshida and the rest of the DEA creative team.”

You may wonder why the DEA chose to collaborate with a club that is largely unknown outside of its own country; yet, a closer examination of each entity’s organization reveals that both groups have common interests. To begin with, Ono is the CEO of ACA Football Partners (ACAFP), a Singapore-based football business organization that aims to promote multi-club ownership from Asia, and DEA is also situated in Singapore.

Because KMSK Deinze is an ACAFP group firm, the project will not only raise the value of the worldwide footballing conglomerate, but it will also help DEA achieve its additional goal of raising awareness of its platform and propriety token DEAPcoin ($DEP) throughout Europe.

Follow KMSK Deinze >> Twitter


The “Belgian Football Club Incorporate NFT Tech into Business Model” is a story about the Belgian soccer league and how they have incorporated blockchain technology. It is an interesting look at how this new technology can be used in other areas of life, not just in cryptocurrency. Reference: belgium soccer league.

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